Logo

1.    Discuss what you thought about creating your logo.

I really enjoyed creating my logo: it allowed me to focus on the important objects within my life, and use those objects in trying to describe myself. I knew from the beginning that my design would involve musical instruments, but I wasn’t quite sure how I was going to utilize them.

2.    Describe the process: creative thinking skills and ideas you used in the logo creation.

I started my logo design with the idea that I would use a guitar and microphone crossing: to ensure that the logo would be balanced; however, I knew that I wanted to include more elements, but I wasn’t positive on how. In my second design I decided to maybe place a music staff wrapping around these two objects, but I felt it was redundant. When I realized that I should use the staff as a banner for my initials, the rest just fell into place. I placed a flaming heart behind these two objects, and felt that the logo was sufficiently balanced.

3.    What was the most important discovery you made in the creation of your logo?

The most important discovery I made in creating my logo was the interaction between different utensils. I originally designed the complete logo in charcoal pencils, but decided to use sharpies to accentuate certain objects, but also, to add more contrast. The use of sharpie over the heart was very subtle, due to the consistency of the charcoal underneath it,, but where the charcoal was used at a minimum(side of guitar), it allowed me to shade with more precision, and less bleed.

4.    What is the most important information you learned from watching the videos, powerpoint, and reading material  for this project? What is your opinion of the videos?

I found the information in the research material to be very helpful in designing my logo. The most important things I learned through the material was the importance of picking a logo that translates well across several mediums, and is scalable. Also, it is important to know your demographic, and whether the product logo will translate well across cultural lines.  In the Marmite video: as well as the Graphic Design video, I learned a lot and found the informational to be relevant and playful: I really enjoyed both of them.